About Us

Our company was founded with the philosophy that connecting the right people is paramount to the success of any creative endeavor. Since establishment in March of 1993, dozens of major advertising agencies, promo departments and in-house creative teams across the United States have utilized our services. (See the ad agencies page for a partial list of shops)

We have been involved with scores of projects for nearly every type of product category.
This includes auto, fast-food, packaged goods, supermarket chains, television networks, state-sponsored lotteries, public utilities, and cause marketing, to name just a few. (See the brands page for more information)

 

We provide specific creative solutions
 
live-action production
music & sound design
editorial
cel animation
3D animation
photorealistic cgi
audio mixing (including 5:1)
motion-graphics
visual effects
voice-record/radio production
web-based media
branded content/entertainment
new and alternative media
Company founder and chief strategy officer Michael Coronado has been an important creative resource for the world of advertising since 1980. He has been a student of advertising and branding for over 2 decades.

Several years in the making, he has developed the dynamic intellectual property on branding entitled “The Hi-Octane Method: A branding and strategy workshop designed specifically for creative suppliers.The work has been enthusiastically endorsed by many senior-level creative directors, account people, directors, producers and marketing professionals. Michael has been a brand consultant to creative suppliers for 6 years. As the market landscape continues to change, his model reflects the adaptations necessary for continued positive results.

Michael Coronado emphatically encourages all team members become students of the field.  He believes that all involved with the company should embrace the literary works and business philosophies of giants such as David Ogilvy, Mary Wells, Lester Wunderman, Al Ries, Jack Trout, Seth Godin, Harry Beckwith, Leo Burnett, Claude Hopkins and John Wooden.

Let’s talk about your project. If we can’t provide you with a solution directly, chances are we know someone who can. After 20+ years in the business, our team knows quite a few talented people.
Think we can work together?  Let’s connect.     949.474.5390 or 310.800.0543
   
mcoronado@red-iron.com